Ending cruelty to animals and winning back their rights often means accepting that we are going to be like David squaring off against Goliath. Perhaps no other film this year illustrates that quite like The Animal People.

Produced by lifelong activist Joaquin Phoenix, The Animal People tells the story of six advocates determined to expose the world’s largest animal-testing lab—and an industry just as determined to stop them.

The group targeted Huntingdon Life Sciences (which eventually merged with PETA target Envigo) and called itself SHAC, for “Stop Huntingdon Animal Cruelty.” It used public protests and the then-fledgling internet to lead an open campaign against Huntingdon and successfully halted much of its financial support. But the protests led to a chain of events that would involve the FBI, Congress, surveillance, wiretaps, rewritten laws, and the first-ever indictments of animal advocates for domestic terrorism.

With never-before-seen surveillance and archival footage, the documentary drops viewers into the middle of the action and takes them on a terrifying but invigorating journey. As the filmmakers explain, The Animal People is a “chilling portrait of what happens when activism rattles the institutions of power.”

“The Animal People” premiered at the Santa Monica Film Festival on November 30 and is available on demand now on iTunes, Amazon, Google Play and Vudu.

Read more at PETA.

Joker star Joaquin Phoenix has been named by the People for the Ethical Treatment of Animals as its 2019 Person of the Year.

A vegan since the age of 3, Phoenix, a usually interview-averse Hollywood actor, has been a longtime supporter of the animal rights organization. The three-time Oscar nominee recently appeared on PETA’s “We Are All Animals” billboards in Times Square and on Sunset Billboard as he promoted legislation to ban traveling wild-animal circuses.

And he cradled a dead chicken as he led a memorial service at the National Animal Rights Day March this year. Phoenix also executive produced The Animal People, a documentary about animal rights activists coming up against powerful industry interests.

His partnership with PETA includes campaigns against dog leather, exotic skins fishing and the turkey industry. “Joaquin Phoenix never misses an opportunity to turn the spotlight away from himself and onto animals’ plight and to set a great example of walking the vegan walk,” PETA president Ingrid Newkirk said in a statement.

Read more at THR.

Joaquin Phoenix is a talent who comes along once in a generation. And as if that weren’t enough, he also has one of the biggest hearts in Hollywood when it comes to animals.

Coinciding with the release of one of the most highly anticipated movies of his career, the Joker star is joining forces with PETA once again to share a very simple truth with the world: “We Are All Animals.”

Joaquin’s campaign also encourages everyone to “live vegan” and help “end speciesism,” which—like sexism, racism, and other forms of discrimination—is an oppressive belief that promotes the idea that all other animal species are inferior to humans. 

“When we look at the world through another animal’s eyes, we see that inside we’re all the same—and that we all deserve to live free from suffering,” says Joaquin, who has been vegan since he was 3 years old.

PETA’s making sure our message of equality and empathy stands out in a big way—and we figured, what’s bigger than Times Square? Joaquin’s stunning campaign will be getting prime placement on its very own billboard in one of the world’s most visited tourist attractions, urging more than 300,000 visitors who pass through the square every day to consider the “end speciesism” message.

Read more at PETA.org

On Tuesday, Lucy Davis led a rally with PETA outside Los Angeles City Hall, , where a press conference was held to announce the Circus Cruelty Prevention Act—cosponsored by the group—which would prohibit circuses and other traveling shows from using wild or exotic animals in California.  The press conference featured the introduction of the bill by Sen. Ben Hueso and remarks by Los Angeles City Council Member Paul Koretz Check out the photos:


view more images from this album

Source: PETA.

At his latest PETA ad photo shoot, Joaquin Phoenix took a moment to discuss how shocked he was to discover a product of harsh cruelty lurking in his wardrobe.

Source: peta.org.uk

Joaquin Phoenix and his family came together on Sept. 30 to honor the late River Phoenix. River was celebrated at PETA’s 35th Anniversary Event with the debut of the River Phoenix Humanitarian Award.


view more images from this album

“The footage that you’re about to watch of China’s dog-leather trade is one of the worst things I’ve ever seen”, begins Joaquin Phoenix in his new PETA exposé. Phoenix narrates over footage that reveals how dogs are kicked, are beaten over the head and have their throats slit and their skin peeled off – all while other dogs watch before they experience the same cruel fate. The animals’ skin is turned into leather – commonly gloves and other small goods such as cat toys and coat trim – and is exported all over the world to be sold to consumers who usually have no clue whose animal parts they’re buying.

Source.