Actor and activist Joaquin Phoenix wants to remind everyone that we all have the power to change the world—and much of that starts with what we eat.

The Oscar-winning actor, who has been vegan since the age of 3, has collaborated with PETA to speak out against everything from the wool industry to fishing. PETA’s 2019 Person of the Year is using his star power to raise awareness of the violence inflicted on animals on farms and to empower fans to take action by going vegan, in a print campaign shot by world renowned photographer Juergen Teller.

Read more at PETA.org